About Us
Hello there, welcome to 22Twelve! Founded by Rajvi Bhalodi, 22Twelve is a women's clothing brand designed to seamlessly blend contemporary casual style with everyday functionality—all at a price that won't break the bank.
As women juggling multiple roles, we know firsthand that clothing should never force you to compromise between looking good and feeling good. Whether it's transitioning from work to social events, a brunch date, or catching up with friends, our classic collection is made to move with you.
Our journey began in 2021 with a primary focus on casual printed shirts. Today, we have evolved into a trusted brand offering a diverse range of premium contemporary casual clothing crafted from soft, breathable fabrics. Our designs are inspired by simplicity and elegance, embracing minimalism with a focus on perfect fit and modern living. Featuring clean silhouettes and thoughtful details, we provide seamless wardrobe solutions that integrate effortlessly into your busy life.
With over 3,000 women trusting us for their everyday elegance, 22Twelve continues to celebrate comfort and style with clothing designed to keep pace with you. We don't just create clothes; we curate experiences of elegance and ease.
Founder's Note
At 22Twelve, our vision is simple: to create clothing that looks great and feels even better. Driven by my parents' unwavering motivation and a personal desire to end the constant compromise between comfort and style, I wanted to build a brand that truly understands modern women. As a fashion designer, I know that what you wear isn't just about aesthetics—it's about how effortlessly it fits into your multifaceted life.
The brand name "22Twelve" carries a unique numerological importance: The combination of the Master Number 22 and the energies of 1 and 2 suggests a brand grounded in strong, practical foundations (22), while also being innovative and creative (1), and focused on partnerships, balance, and wholeness (2). As a name, "22Twelve" carries connotations of strength, growth, harmony, and a deep appreciation for customer relationships.
We founded 22Twelve to offer elegant, classic, and easy-to-wear pieces that elevate your wardrobe. We focus on using high-quality fabrics that are soft on your skin, with designs that prioritize an unmatched level of comfort. Every garment undergoes meticulous craftsmanship—from precisely finished seams to an impeccable cut—ensuring a flattering fit and attention to every detail.
It is our commitment that every piece is made with care, offering the style and durability you deserve at an affordable price, enriching your daily experience.
Thank you for being part of this journey. We hope you enjoy wearing our collection as much as we love making it.
With warmth and appreciation,
Rajvi Bhalodi, Founder of 22Twelve